In 2018, Xbox changed gaming forever by launching the first controller designed specifically for players with disability. Today, Xbox has launched the Adaptive Joystick. Designed to be affordable, it supports a wider range of disabilities. Gaming, democratised. Whilst every other brand usually launches their hardware with cold, clinical imagery, we changed what gaming looks like. Through bold, striking visuals, we celebrated the endless ways games can be played, showcasing the freedom the Xbox Adaptive Joystick offers, whether it’s used with a chin, a foot, or a prosthetic hand.