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Tesco
For The Love Of It
Our most loved brands don’t just earn a place in our shopping baskets, they hold a genuine place in the nation’s heart. So, in January, when budgets are stretched, and wallets are still recovering from the festive spend, we launched For The Love Of It: a campaign celebrating the unshakeable devotion shoppers have to their favourite brands. Whether Beanz Meanz Heinz or your must-have L’Oréal Because You’re Worth It, our film uses famous slogans to show that you can always count on Tesco to keep prices low on the brands you love with its EveryDay Low Prices.
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