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Sky Sport

Keep Up

If there was never a moment when women’s football needed an anthem it is now. Maintaining momentum off the back of a historic Euros victory and a nail-biting World Cup, it was time for the Women’s game own unique culture to be recognised. Our all-start anthem kicks-off Sky Sports’ most exciting Barclay’s Women Super League season yet, remixing Stormzy’s iconic ‘Shut Up’ into a rallying cry for people to ‘Keep Up’. A campaign mixing the worlds of Sport, Music and Culture to encourage a generation of young fans to tune in to the phenomenal talent playing week in week in the women’s game. The track is rapped by Stormzy’s cousin Nadia Rose, joined by grime artists Yungen, Stefflon Don and Bugzy Malone. While WSL stars like Beth Mead and Demi Stokes or influencers such as Grime Gran and Big Manny add to the spot’s clout.

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