Did you know, one woman dies of ovarian cancer every two hours in the UK? No, not many people do. That’s why such a shocking statistic needed to be talked about. We needed to get the message out there and we did it with a hard truth – ‘What Gives Life Can Also Take It’. We brought out a range of knickers with beautifully designed embroideries of the female reproductive system, overlaid with striking images of bombs, frails and grenades. Launched on World Ovarian Cancer Day, influencers including Cara Delahoyde-Massey and Lisa Snowdon posed in our embroidered knickers using #poseinmypants to raise awareness.