Mc Vitie's

Britain's Got Talent Idents 

McVitie’s rolled out its TV sponsorship for Britain’s Got Talent over the 2022 Easter weekend, as part of what has been named the biscuit brand’s biggest sponsorship deal to date. We created a campaign that is an ode to the quirky talents showcased on the beloved ITV show. A suite of ten idents ran across the TV series and promoted a range of McVitie’s products including McVitie’s Chocolate Digestives, McVitie’s Jaffa Cakes, McVitie’s Chocolate Hobnobs and McVitie’s BN.