With 366 mass shootings in 2019 alone, gun violence has become part of American’s everyday life. The effects of this are not always visible. People constantly feel in danger, which raises a question: do the majority of Americans suffer from PTSD?

To get attention and PR, we'll partner with Eminem (who’s shown his advocacy towards gun control with his new album) to bring out a ‘PTSD Advisory' label, warning people that gunshot sounds within music can trigger PTSD.

We'll do a stunt on Spotify. Our AI will detect all the songs that contain gunshots and show a message warning people that these songs could trigger PTSD.

We'll also bring out a poster campaign, featuring some of the latest album releases.

absolutegems™ - 2020