OVARIAN CANCER ACTION
WHAT GIVES LIFE CAN ALSO TAKE IT
In the UK, a woman dies of Ovarian Cancer every 2 hours. A devastating figure to a problem that isn’t going away. To raise awareness, we created a range of knickers with beautifully designed embroideries of the female reproductive system, overlaid with striking images of bombs, flails and grenades. The idea of the campaign being that whilst ovaries can give life, they can also take it away if affected by cancer.
Launched on World Ovarian Cancer Day (8th May), influencers including Cara Delahoyde-Massey and Lisa Snowdon posed in our embroidered knickers using the #poseinmypants to raise awareness of the dangers of Ovarian Cancer.
CCO: Andy Jex
Illustrator: Mathilde Wagner
Designer: Kumal Shah
Managing Director: Katie Jackson
Photographer: Al Roberts
Head of Production: Poppy Manning
Strategy Director: Chris Herbert-Lo
Studio production: Sabotages studios