OVARIAN CANCER ACTION

WHAT GIVES LIFE CAN ALSO TAKE IT

In the UK, a woman dies of Ovarian Cancer every 2 hours. A devastating figure to a problem that isn’t going away. To raise awareness, we created a range of knickers with beautifully designed embroideries of the female reproductive system, overlaid with striking images of bombs, flails and grenades. The idea of the campaign being that whilst ovaries can give life, they can also take it away if affected by cancer. 

 

Launched on World Ovarian Cancer Day (8th May), influencers including Cara Delahoyde-Massey and Lisa Snowdon posed in our embroidered knickers using the #poseinmypants to raise awareness of the dangers of Ovarian Cancer.

OCA_01.jpg
OCA_03.jpg
OCA_04.jpg

Credits

CCO: Andy Jex

Illustrator: Mathilde Wagner

Designer: Kumal Shah

Managing Director: Katie Jackson

Photographer: Al Roberts

Head of Production: Poppy Manning

Strategy Director: Chris Herbert-Lo

Studio production: Sabotages studios