Versatile beings need a versatile get-up that can empower all of their layers. Cue Sportswear. adidas’ first new label launch in 50 years. A collection that’s just as diverse as Gen Z themselves. Not for sports. Not to pop to the shops in. Not to nail that TikTok dance in. It’s all of those things. Because it’s All That You Are. Brought to life with an integrated campaign that shows the many sides of adidas talent, including Jenna Ortega and Son Heung-Min, we showed there’s more to what you just see on the surface and celebrated the many loves of Gen Z.